Welcome to FishingFusion (“we,” “us,” “our”). We value your privacy and are committed to handling your personal information in a responsible and secure manner. This Privacy Policy explains how we collect, use, store, disclose, and protect your personal data when you visit or make purchases from www.FishingFusion.com (the “Site”), interact with our services, or communicate with us.
1. Scope and Acceptance
This Policy covers the personal information we collect through our Site, associated online platforms, and any communications you have with us (such as via email, live chat, or social media). By accessing or using our Site and services, you agree to the terms in this Privacy Policy. If you do not agree, you should discontinue use of our Site.
2. Information We Collect
a. Information You Provide Directly
When you interact with FishingFusion, you may voluntarily provide personal information including but not limited to:
- Contact Information: Name, email address, postal address, phone number.
- Account Details: Login credentials (username and password) if you create an account.
- Transactional Data: Payment method details (credit/debit card, PayPal, etc.)—handled via secure payment gateways; order history and billing/shipping addresses.
- Communication Records: Messages, emails, or other forms of correspondence with our customer service team.
- Marketing Preferences: Your preferences for receiving marketing communications, newsletters, and promotional offers.
b. Information Collected Automatically
We may also collect certain information automatically when you visit or use our Site:
- Device and Usage Data: IP address, browser type, operating system, referral URLs, date/time stamps, and pages viewed.
- Cookies and Similar Technologies: We use first-party and third-party cookies, web beacons, and pixels to remember your preferences, track user engagement, and analyze Site traffic. For more details, see Section 6: Cookies & Tracking Technologies.
- Location Information: Approximate geolocation data inferred from your IP address, enabling us to display region-specific content or shipping options.
c. Information from Third Parties
We may receive personal data from third parties if you authorize those third parties to share information about you with us, for example:
- Social Media Platforms: If you connect your social media account or engage with our social media posts.
- Marketing Partners: Affiliates or advertising networks that provide information related to your interaction with our ads.
- Payment Processors: Confirmation of payment status or payment disputes.
3. Legal Bases for Processing (GDPR/EEA Visitors)
For individuals located in the European Economic Area (EEA), we rely on specific legal grounds to process personal data, including:
- Consent: When you have given clear consent for us to process your personal information for a specific purpose (e.g., receiving newsletters).
- Contractual Necessity: When processing is necessary to fulfill a contract with you, such as processing your purchase or providing customer support.
- Legitimate Interests: Where it is necessary for our legitimate business interests, provided these are not overridden by your data-protection rights.
- Legal Obligation: To comply with a legal or regulatory requirement.
4. How We Use Your Information
Your personal data may be used for the following purposes:
- Order Processing and Fulfillment: Verify payment details, process shipments, and communicate order status updates.
- Customer Support and Enquiries: Respond to your questions, troubleshoot issues, and offer product-related guidance.
- Account Management: Create and maintain your account, store preferences, and enhance your shopping experience.
- Marketing and Promotions: Send promotional emails, newsletters, or offers about products or services we think may interest you—subject to your opt-in status.
- Analytics and Personalization: Evaluate Site usage, identify trends, and tailor content, product recommendations, or advertisements to your interests.
- Fraud Detection and Security: Safeguard our business, investigate suspicious activity, and prevent illegal activities or violations of our policies.
- Compliance: Fulfill our legal and regulatory obligations and exercise or defend our legal rights.
5. How We Share Your Information
We may share your personal data with:
- Service Providers: Third-party vendors that assist with payment processing, order fulfillment, IT services, analytics, marketing, or customer support. They only have access to the information necessary to perform their functions and are obligated to protect it.
- Business Partners and Affiliates: Companies with which we collaborate to offer co-branded services, promotions, or events, but only with your consent where required by law.
- Legal Requirements: Government authorities, courts, or law enforcement if we believe disclosure is required to comply with legal obligations or to protect our rights, property, or personal safety—and that of our customers or others.
- Corporate Transactions: In connection with a merger, acquisition, financing, due diligence, reorganization, bankruptcy, or sale of all or a portion of our assets.
- Consent: Where you have provided explicit permission for a particular purpose.
6. Cookies & Tracking Technologies
a. Types of Cookies We Use
- Essential Cookies: Necessary for Site functionality, such as maintaining your shopping cart and enabling secure logins.
- Performance Cookies: Collect anonymized data on Site usage, helping us optimize loading times and user navigation.
- Functional Cookies: Remember preferences (like language or region) for an enhanced user experience.
- Advertising/Targeting Cookies: Track browsing habits across the Site and possibly across other websites, in order to serve relevant ads and measure their effectiveness.
b. Managing Cookies
You can manage or disable cookies through your browser settings. However, doing so may limit certain Site features or functionalities. For more information, visit allaboutcookies.org.
7. Data Retention
We retain your personal data only as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. The retention period may vary based on the type and sensitivity of the data, as well as any legal obligations we may have:
- Transaction Records: Maintained for accounting, tax, or compliance purposes for the timeframes required by applicable regulations.
- Marketing Data: Retained until you opt out or unsubscribe, unless we are required by law to delete it sooner.
- Customer Support Data: Stored to maintain records of historical support interactions and improve future service.
8. Security Measures
We employ various security measures to protect personal data, including SSL/TLS encryption for data transfers, firewalls, access controls, and secure payment processing through reputable third-party providers. While we strive to protect your personal information, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.
9. International Data Transfers
If you are located outside of our primary operational region, your personal data may be transferred to—and processed in—countries that may have data protection laws different from those in your jurisdiction. Where required by applicable law, we take steps to ensure appropriate safeguards are in place to protect your personal data during international transfers (such as Standard Contractual Clauses for EEA residents).
10. Children’s Privacy
Our Site and services are not directed at children under 13 years of age (or other age as specified by relevant local law). We do not knowingly collect personal data from children without the verifiable consent of a parent or guardian. If you believe we have inadvertently collected personal information from a child, please contact us immediately so we can delete the information.
11. Your Rights and Choices
For All Users
- Access and Correction: Request access to or correction of personal data we hold about you.
- Opt-Out of Marketing Communications: Unsubscribe from promotional emails at any time by using the “unsubscribe” link or contacting us directly.
- Delete or Restrict Use: Ask us to delete or restrict the use of certain or all of your personal data, subject to legal limitations.
Additional Rights (EEA, UK, and Similar Jurisdictions)
- Data Portability: Request a copy of your personal data in a structured, machine-readable format.
- Object to Processing: In certain circumstances, object to the processing of your personal data based on our legitimate interests.
- Lodge a Complaint: File a complaint with a supervisory authority if you believe our processing of your personal data violates applicable laws.
To exercise these rights, please refer to the “Contact Us” section for our contact details.
12. California Consumer Privacy Act (CCPA) Notice (For California Residents)
Under the CCPA, California residents have the right to:
- Know: Request information about the categories and specific pieces of personal information we have collected and disclosed in the past 12 months.
- Delete: Ask us to delete personal information, subject to certain exceptions.
- Opt-Out of Sales: If we sell personal information, the right to direct us not to sell your personal information. (We currently do not sell personal information.)
- Non-Discrimination: Exercise these rights without facing discriminatory practices.
California consumers may submit a verifiable request by contacting us at the details in the “Contact Us” section below. Please note, we may require additional information to verify your request and identity.
13. Third-Party Links & Services
Our Site may link to external websites and services not operated or controlled by FishingFusion. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of every external website you visit.
14. Changes to This Privacy Policy
We may revise or update this Policy periodically to reflect changes in our practices, technology, legal requirements, and other factors. When we make updates, we will post the revised Policy on our Site and update the “Effective Date” below. Your continued use of our services after any changes indicates your acceptance of the updated Policy.
15. Contact Us
If you have any questions, concerns, or requests about this Privacy Policy, our data collection or handling practices, or if you need to exercise your rights, please get in touch using one of the methods below:
Email: [email protected]
Effective Date: January 1, 2025
Last Reviewed: January 20, 2025